LOVE NICO STARTED AS A HANDBAG.
About Love Nico
Gifts are good.
One was gifted to a friend, Rosario Dawson- and while promoting her new movie, Rosario wore it onto Regis and Kelly.
It was given an amazing amount of screen time, and Corinne's name was mentioned in the segment. Not long after this Love Nico was born.
Soon after the episode aired Corinne went into business with family. After a few meetings and discussions it was decided that together they would pursue the art of the silkscreened t-shirt.
Corinne had no experience with screenprinting- and the internet wasn’t what it is today. There were no YouTube tutorials or DIY vids. She had to rely on note taking and in-person talks with experts to learn this new art. She jotted down instructions from various sources and built her first studio.
Inspired by Warhol, Corinne made some repetitive prints out of everyday objects and Americana subject matter, which led to Love Nico’s signature look.
The company started with a very basic e-commerce website. Within a year, through friends in the East Village, they were approached about becoming corporate sponsors for the first annual Joey Ramone birthday bash at Irving Plaza, NYC. The other two logos present at the bottom of the flyers were Manic Panic’s and Trash n Vaudeville’s- two companies on Corinne’s “heroes” list for years.
A clothing rep for the CBGB line spotted the logo. It just so happened that her beloved dog’s name was Nico. She already “Loved Nico” dearly. This grabbed her attention.
She squinted at the tiny images on the early website and thought “there might be something to these designs…”.
The rep, Carol Sadick, met with Corinne at the Joey Ramone Birthday Bash, and from there, the rest is history. Working together they brought out the true grit of Love Nico’s designs, and soon the company was selling to chains and boutiques worldwide. The list included Hot Topic, Urban Outfitters, Canal Jean Co., Yellow Rat Bastard, Metropark, and of course, Trash & Vaudeville.
Everything changes, especially when new technology arrives.
Love Nico had a successful five year run, but by 2010 the industry was going through massive overhaul. Love Nico, like many other small labels, made the decision to close down.
It wasn’t just the makers that were affected by these shifts- the buyers and sellers felt the sting too. Hundreds of fashion showrooms and reps lost their offices in NYC, boutiques were forced from their rented spaces, and much of the fashion world was displaced.
But we didn’t stay down for long.
It was resurrected again by the designer in 2014 with a focus on internet sales.
After having twin girls in late 2017, Corinne decided to expand into the Print on Demand world with hopes of working from home on her computer (while feeding two baby girls, changing diapers, and all the rest that comes with motherhood).
She added a few fun new products with fulfillment through professional services, exciting in the sense that they are products she can’t necessarily make herself- all over print apparel and bags, luggage, mugs, beach towels, etc.
After some trial and error she decided that the Print on Demand World is lacking the magic of the hand-made feel that made Love Nico what it is. However she still designed a second line of apparel (FRESHOTERIC) to house these fun pieces, featuring her illustrations and paintings. These have a very different aesthetic to the screen printed work of the Love Nico line.
During the beginning days of the Covid-19 pandemic, Corinne made several prototypes of masks designed to preserve front line workers’ N-95’s. These also included pouches for filters, and were washable and durable. However there was a lot of debate surrounding the proper materials for masks, and ours were made of cotton tees, which did not meet any standards in March 2020.
Some friends had seen her original posts about the masks and requested some. Before we knew it Love Nico was back up and running in a way it has not been since our old days in wholesale and mass production.
Corinne continues to add new products weekly.